Tips for the development of small businesses from Richard Branson, founder of Virgin
For many years, Virgin began business in various fields, because the company managers did not like how this matter was organized by others. Were these airlines, mobile phones or financial services, Virgin tried to focus on how to improve the lives of people with the best service and various innovations.
According to Richard, such small details, as transparent pricing and friendly staff, have already given them an advantage. Their humor and tone of communication also helped to attract and keep customers. Branson tries to minimize the bureaucracy and constantly reminds his team that business, like life, should be cheerful.
When you start a small business with a command of the enthusiasts, relatively easy to focus on the details of the high quality of service. But how to maintain the original passion and attention to the trifles, when the business develops, becomes more successful and more?
As the record of the record Empire Virgin, Branson smashed the company to smaller labels to preserve the atmosphere of a small enterprise. There are healthy competition for new groups between these small companies.
But this approach could not work with some other Virgin businesses who needed a large scale and size to deal with competitors. And they had to adapt these large companies a little to keep the spirit of Virgin, especially when they circled due to mergers and access to the international market.
Recently, Branson visited the conference in which several rapidly developing companies took part. One of the speakers was Richard Reed, the founder of the company Innocent, which is engaged in the manufacture of smoothies and other non-alcoholic beverages. Reed founded a business with two friends in 1998. Since then, the company has grown greatly (annual sales income – $ 315 million), and Coca-Cola has become the majority of their shares. And at the same time they retained the spirit of innovation and fun, which was from them from the very beginning. It is on their experience Richard Branson invited to learn to other companies. That’s what they did:
1. Clearly realize your mission
For Virgin – it is often a basic market established market, providing customers with something more in terms of value and service. In the case of Innocent – this is the provision of magnificent juices to buyers who need to help them lead a healthy lifestyle, and the company makes it a cheerful form.
2. You must have a properly organized fundamental structure
It is necessary to strengthen relationships with those suppliers and partners who can supply you raw materials without prior payment or pass the room, not a visible rent right away. In this case, you will be free: you can start a large-scale campaign without major investment.
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3. The "top" must be the right team
Managers who have reached the tops often cease to feel part of the team. And sometimes it is necessary to part with such employees, it is painful, but you need.
4. A clearly defined goal and a sense of ethics give companies solid foundation
Innocent focuses on making a planet a little better than it was until they appeared. And this is a simple, but effective promise causes emotions and staff, and buyers, whether they are 10 people or 500.
5. No matter how much your business has grown, the details are still important
Richard Branson regularly visits the location of his businesses, looks like things in place, talking to staff. And Richard Reed does the same. He checks everything, from the cover on the bottle, at which, by the way, it is written in the string of shelf life "to use before …", but "enjoy to …", and to carpets in offices that are all exceptional quality.
6. Listen to your customers and act in accordance with the heard
Speak with staff, read reviews on social networks and on forums, always listen to what they say about your business and brand. Fidbeck is what keeps your business afloat.
All these steps can be taken to execute, it is not so difficult. And it is they who will help your business grow harmoniously and easily.