"People without creativity in the future there is nothing to do" – Interview with Veetas versatile, Creative HAPPENS
For the first time in the Internet, I came out in 1997. And in 2007 I started working in it.
It all started from the position of a copywriter, which was loaded by the functions of the moderator of several thematic forums. Then I had a chance to lead several web projects from scratch and learn the features of the management of web projects, the fasteners and slang programmers. After that, the path of development of management competencies began – I was the head of the online group, the department, the Director of Internet Marketing, Digital-Director.
But in the shower I was always a thought. I was told the surrounding that I was a creative, but this is nonsense, I was a thoughtful. And in 2012, I seriously thought about why everyone is called me creative when I don’t do anything supernatural. So I had a hobby – a study of creative thinking methods and solving creative tasks. First blog, then mailing, then the channel in Telegram and finally – your creative incubator with online courses for people and offline programs for companies.
Where did you learn what you know how?
I have a military engineering education, and the current race of classes is not at all connected with war and engineers. When I studied at the Military Institute, the marketing was with a big skepticism, as well as to the management and much more. For example, to consulting on creativity.
In what I do now, I am autodidact. Recently I really like this word, for the first time it hooked me at Oxymon and Ka-Teta in the "Progress Machine":
We are fanatical autodidakty,
Perfectionists from rhythm and tact!
That’s exactly about me. 🙂
The last couple of years of your life I plunged into education and realized that the classic education system in the deep crisis and serious prerequisites for improvement. Children and adolescents do not give those skills that are vital and teach the following decades ago: they prepare gears for industrial society, while the society has long been post-industrial. Or even pre-citizen.
Photo from performances in British
And if the state can not give what I need, I find the opportunity. I form for myself a trajectory of learning long in life (Lifelong Education) and constantly correcting it. I study comprehensively – books, online courses (not completely passed, but only blocks you need), podcasts, mailing, communication with people.
What achievement in your work you consider the main?
The best my achievement is a realization that besides me, I do not need anyone, and complete responsibility for yourself and your loved ones. And, of course, the ability to do a lot of small steps, the ability to make mistakes and draw conclusions based on errors.
I went away from copywriter to Marketing Director, and then I realized that it was not important. It is important that we usually do not pay attention: feelings, emotions and relationships. And this is not only about work, it is about life in general.
And if you try to answer the question, I reformulate him a little. Let it be like that I am most rushing from what I do?
Tell us about it more
Here I will answer my previous question. I am very inspired by my project now – Creative Creative Happens Incubator. The idea originated in July 2017, and in August of the same year, a MVP project appeared – a free online Creative Development Course. An extended course I launched in April 2018 and since then I officially help people and companies to develop creativity. As an individual entrepreneur.
Left – with Maxim Ilyaov, I get a book. Right – I study to draw in three hours
You will say who needs this creativity today today? Everybody needs efficiency! But exactly until the moment until you were fired from work, and you are not ready for it. What to do? Need ideas, and here I caught you. Ideas are about creativity.
Come, discuss any projects – workers, personal, metaphysical, astral. Ideas grabs. And the most interesting thing is that ideas are starting to create you yourself, I just send.
What difficulties you encounter how they decide?
Wow. I’m still looking for a distribution model. Trend on online training is growing, everyone began to sell their courses, quality rolls into hell, quantity – in space. It creates big problems, and I already don’t even want to use standard channels to attract people.
Recently I plan to launch promotion and referral program. Checking the hypothesis. I do not want to spend money on the classic attraction of customers. I am looking for IKR from TRIZ: people themselves find / recommend my course. Or my course itself finds people. Or no course, but people pay money and become creative. Something like this.
What mistakes you did on the way to success?
Oh, I already did enough mistakes. But I like it, I make compote from errors. I add raspberry into it, and it turns out not yet disgusting. The first mistake – excessive self-confidence. Second – Curse of Knowledge. Third – lazy.
I work on them. Began to think more at the beginning of the project and quickly hold the check cycle. I ask myself questions, ask questions to people who pass courses, and those for which I spend the workshops. Feedback gives a lot for development and improvement.
Does anyone work with you?
I’m still alone. But the scaling of products (online courses and master classes) will lead to the emergence of the team. I still don’t know anything about it and I will solve these tasks as the appearance. So far I am sure only in one thing: people without creativity in the future there is nothing to do, and I have solutions for this problem.
What will be relevant and in demand in your field in the coming years?
After 10-15 years, due to the artificial intelligence, more than half of the population of the Earth will remain without work. And this is an optimistic forecast. Today, this half of the world does not think of this version of events and not try to perepridumat role.
Marketing exactly will be no place among the people, he will be fully automated. And creativity AI hook. Algorithms will be so powerful that we will at some point fail to distinguish the product or product by an algorithm from the man-made.
Save the world from global problems "Futuratone"
a group of enthusiasts who gather and think about the future, have long been known. They previously were skeptical, but now skepticism out and in its place comes the rationality. I really like the project Atlas100.ru, created "Skolkovo" ASI team and he is just about what some experts leave the market, and which will have to appear. Look, do not be lazy, you might find themselves.
What does your workplace look like?
One time, my "office" was as follows:
Today I just come to the cafe or coworking, sit back and work.
My working set:
- MacBook and charge;
- headphones Beats Solo;
- external battery;
- A4 notebook and colored pens;
- Stickers Post-It;
- Focus List;
- The Brain;
- Really Bad Chess;
- Tsumego Pro.
How do you organize your time?
I found for a combination of techniques to do the most important thing and stay in a positive state.
Technology, on the priority of use:
- Free writing; ;
- be offline, if the problem is not in the network; .
Programs already listed above: Things, Trello, Focus List.
Tell me about your hobbies.
I read 50-60 books a year, it allows you to maintain a broad outlook.
Collecting scale model cars 1: 72, I try to travel to other countries and cities to find the toy store and choose there is something interesting. Gathering – it is generally something very ancient. Our ancestors often collected than the hunted, as you know.
At various times playing basketball, table tennis, professionally engaged in athletics. Now it’s just a lot of movement in the fresh air. Permanent sport for themselves not yet chosen.