In the library, the content marketer: books that you should read
Classic advertising articles and press releases gradually go into the past. Your audience wants more: not just information content, but useful information from which you can benefit. People want you to solve their problems. This is the appointment of the content marketer – to provide a quality and useful content to the consumer.
The content marketer does not advertise the product in the literal sense of the word, but its task is to make the target audience makes it necessary. The content marketer can be called a multi-axle: it combines knowledge, skills and skills of several specialists.
In our selection of books both by content marketing and advertising, copywriting and management.
"Content Marketing. New methods to attract customers in the era of the Internet, "Michael Stelzner
Talented Content Marketing Specialist and Social Media Expert Michael Stelzner will tell what content today is in demand and how to promote it with the help of social networks, how to conquer the trust of the main target audience and how to attract consultation of experts in your area.
"Content, Marketing and Rock and Roll. Musebook for conquering customers on the Internet, "Denis Kaplunov
In his book, Denis Kaplunov, the most discerning our copywriter, shares the secrets of creating exciting, exciting and useful for your audience of content. And not only texts for sites or social networks, but also photos, videos, electronic mailings. You will learn how much time you have to win the attention of users, how to turn out to be ahead of our competitors and at the same time do not forget the main thing – create valuable and useful content.
"Selling content. How to associate content marketing, SEO and social networks in a single system ", is Oden
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Create valuable and high-quality content is only half of the case. It is also important to make it so that, say, the visitor of your site could easily find it, and not scour on the numerous menu sections. It is worth remembering about the need to optimize content for search engines and that today is especially important for social networks. In addition, in his book, Lee Oddden will share tips, thanks to which you can correctly plan content and evaluate its effectiveness.
"Management of Content Marketing", Robert Rose, Joe Pulitzi
In the XXI century, companies are not enough for customers. They need loyal consumers who devotees to the brand people – "agents" who not only buy the product or take advantage of the service themselves, but will advise you to act like friends and acquaintances. It is on how to create content that will help to form a pool of loyal consumers, and will tell Robert Rose and Joe Pulitzi in his book. In addition, you are waiting for information on how to include content marketing in the company’s overall marketing strategy, and case cases, on the example of which you will see how the methods listed in the book.
"Basics of content strategy", Erin Kisane
Develop a content strategy and adhere to it is very important. Erin Kisane, editor and head of content projects, in his book will share not only the baggage of theoretical knowledge on how to create high-quality, useful and just cool content for your company’s resources, how to develop a competent and viable content strategy, but also practical experience that She has accumulated over the years in profile.
"Marketing from A to Z. 80 competencies that each manager should know ", Philip Kotler
Content marketing content marketing, but classic marketing is an Aza that should be known to everyone who wants to succeed in this field. And to whom to contact in this case, like not to the kotler. His book is a desktop allowance for millions of marketers, and not only beginners, but also for professional. Classic marketing tools and innovative developments that are being implemented in your eyes – it is about this that you can read in the creation of Philip Cotler.
"Hacking Marketing. Science about why we buy, "Phil Barden
Successful content marketer must be a sensitive psychologist and perfectly understand the insights of consumers. You create an intelligent product not just for a tick and not even for search engines – you create for people, and they always drive concrete emotions, feelings and habits. Your task is to understand what attracts, and what pushes your target audience, what information does it take to a bang, and what – exactly the opposite. With all this and not only you will help you figure out the book of Phil Barden.
"Email-Marketing. Exhaustive Guide, Dmitry Cat
Many do not like electronic mailing, as they consider them annoying, monotonous and useless. In your power, change this prejudice and withdraw email mailing to a new level: make them interesting, easily readable, encouraging and useful for the recipient. And the creation of Dmitry Cat will tell you how to do it.
"How to write so that you trusted", Kenneth Rova, Joel Raphaelson
Trust – this is what communication between the content marketer and the audience should be built on. The content marketer is probably able to create exciting and selling texts, but to write to you that the audience trust you, to lead a honest and open dialogue with it for everyone. How to create texts that believe how to successfully conduct business correspondence and how to create a brilliant summary – it is these secrets that the authors will reveal in their book.
"Ogilvi about advertising", David Oglvi
As we remember, the content marketer has the skills of several specialists, including the advertiser. In this regard, in the library of the content marketer should be a worthy book on advertising, and the creation of David Ogilvi – one of these books. Classic advertising theory, talented and successful practitioner David Ogulvi shares his experience and reveals the secrets of the advertising industry. Although if you have a specialized education (marketing, advertising, PR), you probably read this book to university years. Well, if you missed, then you have an excellent opportunity to catch it now. 😉
And what do you think, what books should be in the content marketer library?