To the library marketer: books that you should read
We have already shared a selection of books with you that will be useful:
Our new selection of books will help you replenish the professional library to marketers. If any books interest you, then click on their name – so you can get acquainted with the reviews that the authors of Edu Technophobia wrote.
"Content Marketing. New methods to attract customers in the era of the Internet, "Michael Stelzner
If you ever disappointed in marketing, then this book is for you. Michael Stelzner believes that in modern conditions, people learned perfectly to ignore traditional marketing tricks. In this regard, the author of the book proposes to look for another lifting force for business.
Lifting force – a way to develop a company by attracting the attention of the audience with the help of valuable information, working with third-party experts and reduce advertisements. The main goal of such marketing policies is to ensure confidence in your company from potential buyers.
It is on how to master the lifting force and learn to attract customers in the era of the Internet, you will learn from this book.
E-Mail Marketing, Dmitry Cat
The book will become an indispensable assistant for people who recently began to engage in email marketing. You will learn where to take subscribers when and how often you need to send a newsletter, learn the rules for writing letters, types of letters and cases when it is appropriate to send one or another letter type.
The publication will be interesting not only by novice – people who already have experience in the field of email marketing, will also discover something new for themselves. Each head of the book ends with a homework, which will help you fix just read in practice.
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It is important that the subscribers believe you and trust. Abundance of advertising causes rejection, obsession – repels. Try to benefit the subscriber, and he will repay the same coin.
Sarafan Marketing, Andy Sernovitz
Each buyer is your potential speaker.
From this book you will learn about one of the cheapest and efficient types of marketing – Sarafan Marketing. You will understand how to make people talk about your company or your products; Learn to create viral topics; Get acquainted with such a concept as a "pure support index", and successful examples of the implementation of the presented techniques.
"Marketing on Social Networks", Damir Khalilov
Book for beginners in digital marketing, in which Damir Khalilov laid out everything that the SMM specialist should know on the shelves. Here you will not find the secret of the Wau effect, which would help you in a few days to score a million likes, reposts and subscribers, but as the desktop book of a novice SMM manager is a worthy edition.
The book has an interesting feature: as examples, the author does not lead a single foreign brand – only our companies and campaigns.
"Behantic Economics", Dan Arieli
The author of the book – Professor of the Massachusetts Institute of Technology, which has been studying the behavioral laws and features of human behavior for many years.
If you want to understand why your customers prefer one product to another than they are guided and how much probability will behave in a particular situation, then you should read this book.
The "behavioral economy" is filled with experiments and stories that make sure the effectiveness of the techniques and patterns presented in the book.
"Listening skills. Key Skill Manager, Bernard Ferrari
A book that is useful as marketing managers and marketing managers.
Nothing leads to bad decisions as often as the inability to listen.
This book will teach you to listen to colleagues and customers and, accordingly, find a common language with them, avoid praying. In addition, here you will find techniques that will help you extract the maximum benefit from the heard. After all, 90% of all problems can be solved in words.
"Contagious. Psychology of Sarafan Radio, Jona Berger
Another book dedicated to the srangian radio as one of the most efficient channels to increase the recognition of your company and increase sales. From the book you will learn about six principles of infection, thanks to which people will start talking about your company or your product: Social currency, triggers, emotions, copying society, practical value, stories.
"Never eat alone and other Network Rules", Kate Ferrazzi
The phrase "Communication decide everything" today, as it is impossible for most professionals, and marketers are no exception. In his book, Kate Ferrazzi tells about the basic rules of nonifying. You will learn with whom when and where best to make useful dating.
The book is interesting because the author is divided in her own history.
I realized that the mind, talent and origin – not the most important thing in life. You can’t do anything alone.
"Effective commercial offer. Exhaustive Guide, Denis Kaplov
After reading the book, you will learn how to make commercial offers that really work. The book has both theoretical councils (structure, decoration, and so on) and practical. You will get acquainted with examples of not only successful commercial offers, but also failed, reading which you can conclude how you never need to make commercial offers.